Euroland food Essay

Toward the beginning of January 2001, the senior-administration advisory group of Euroland Foods was to get to draw together the firm’s capital spending plan for the new year. Up for thought were 11 significant ventures that totaled more than â‚ ¬316 million. Tragically, the top managerial staff had forced a spending limit on capital tasks of just â‚ ¬120 million; all things being equal, speculation at that rate would speak to a significant increment in the firm’s current resource base of â‚ ¬965 million. Accordingly, the test for the ranking directors of Euroland Foods was to allot assets among a scope of convincing undertakings: new-item presentation, procurement, advertise development, proficiency enhancements, preventive upkeep, wellbeing, and contamination control. The Company Euroland Foods, headquartered in Brussels, Belgium, was a global maker of excellent dessert, yogurt, filtered water, and organic product juices. Its items were sold all through Scandinavia, Britain, Belgium, the Netherlands, Luxembourg, western Germany, and northern France. (See Exhibit 1 for a guide of the company’s promoting area.) The organization was established in 1924 by Theo Verdin, a Belgian rancher, as a branch of his dairy business. Through sharp regard for item advancement and insightful promoting, the business became consistently throughout the years. The organization opened up to the world in 1979, and, by 1993, was recorded for exchanging on the London, Frankfurt, and Brussels trades. In 2000, Euroland Foods had deals of nearly â‚ ¬1.6 billion. Dessert represented 60 percent of the company’s income; yogurt, which was presented in 1982, contributed around 20 percent. The staying 20 percent of deals was isolated similarly between filtered water and natural product juices. Euroland Foods’ leader brand name was â€Å"Rolly,† which was spoken to by a fat moving bear in farmer’s apparel. Frozen yogurt, the company’s driving item, had a devoted base of clients who searched out its high-butterfat content, enormous pieces of chocolate, organic product, and nuts, and wide scope of unique flavors. This case was set up by Casey Opitz and Robert F. Bruner and draws certain components from a precursor case by them. All names are invented. The monetary help of the Batten Institute is appreciatively recognized. The case was composed as a reason for class conversation as opposed to delineate successful or ineffectual treatment of an authoritative circumstance. Copyright ï £ © 2001 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights held. To arrange duplicates, send an email to dardencases@virginia.edu. No piece of this distribution might be recreated, put away in a recovery framework, utilized in a spreadsheet, or transmitted in any structure or by any meansâ€electronic, mechanical, copying, recording, or otherwiseâ€without the authorization of the Darden School Foundation. Euroland Foods’ deals had been static since 1998 (see Exhibit 2), which the board ascribed to low populace development in northern Europe and market immersion in certain zones. Outside eyewitnesses, be that as it may, blamed late disappointments in new-item presentations. Most individuals from the executives needed to extend the company’s showcase nearness and acquaint all the more new items with support deals. These supervisors trusted that expanded market nearness and deals would improve the company’s showcase esteem. Euroland Foods’ stock was at present at multiple times income, just underneath book esteem. This value/income proportion was beneath the exchanging products of practically identical organizations, and it gave little an incentive to the company’s brands. Asset Allocation The capital financial plan at Euroland Foods was arranged yearly by an advisory group of ranking directors, who at that point introduced it for endorsement to the top managerial staff. The board of trustees comprised of five overseeing executives, the prã ©sident directeur-gã ©nã ©ral (PDG), and the money chief. Normally, the PDG requested venture proposition from the overseeing chiefs. The recommendations incorporated a short undertaking portrayal, a money related investigation, and a conversation of key or other subjective contemplations. As an issue of strategy, venture proposition at Euroland Foods were dependent upon two money related tests, compensation and inward pace of return (IRR). The tests, or obstacles, had been set up in 1999 by the administration advisory group and changed by the sort of undertaking: Minimum In January 2001, the assessed weighted-normal expense of capital (WACC) for Euroland Foods was 10.6 percent. In depicting the capital-planning process, the fund chief, Trudi Lauf, stated, We utilize the sliding size of IRR tests as a method of perceiving contrasts in hazard among the different kinds of ventures. Where the organization faces more challenge, we ought to win more return. The compensation test flags that we are not set up to trust that long will accomplish that arrival. Proprietorship and the Sentiment of Creditors and Investors Euroland Foods’ 12-part directorate included three individuals from the Verdin family, four individuals from the board, and five outside chiefs who were conspicuous supervisors or open figures in northern Europe. Individuals from the Verdin family consolidated claimed 20 percent of Euroland Foods’ shares remarkable, and friends officials joined possessed 10 percent of the offers. Venus Asset Management, a common store the executives organization in London, held 12 percent. Banque du Bruges et des Pays Bas held 9 percent and had one delegate on the top managerial staff. The staying 49 percent of the firm’s shares were broadly held. The firm’s shares exchanged Brussels and Frankfurt. At an obligation to-value proportion of 125 percent, Euroland Foods was utilized substantially more profoundly than its friends in the European buyer nourishments industry. The board had depended on obligation financing fundamentally in the previous not many years to support the firm’s capital spending and profits during a time of value wars started by Euroland. Presently, with the value wars completed, Euroland’s brokers (drove by Banque du Bruges) unequivocally encouraged a forceful program of obligation decrease. Regardless, they were not set up to fund increments in influence past the current level. The leader of Banque du Bruges had commented at an ongoing executive gathering, Restoring some solidarity to one side hand side of the monetary record should now be a main goal. Any extension of benefits ought to be financed from the income after obligation amortization until the obligation proportion comes back to an increasingly judicious level. In the event that there are pivotal speculations that can't be subsidized thusly, at that point we should cut the profit! At a cost to-profit proportion of multiple times, portions of Euroland Foods normal stock were evaluated underneath the normal products of friend organizations and the normal products of all organizations on the trades where Euroland Foods was exchanged. This was inferable from the ongoing value wars, which had stifled the company’s productivity, and to the notable late disappointment of the organization to hold onto huge piece of the pie with another product offering of seasoned mineral water. Since January 2000, all the significant protections houses had been giving â€Å"sell† proposals to financial specialists in Euroland Foods’ shares. Venus Asset Management had discreetly gathered offers during this period, notwithstanding, in the desire for a turnaround in the firm’s execution. At the latest executive gathering, the senior overseeing chief of Venus gave an introduction in which he stated, Cutting the profit is unimaginable, as it would flag an absence of confidence in your own future. Selling new portions of stock at this discouraged value level is likewise incomprehensible, as it would force inadmissible weakening on your present investors. Your value financial specialists anticipate an improvement in execution. In the event that that improvement isn't anticipated, or more terrible, if investors’ trusts are run, your offers may fall under the control of looters like Carlo de Benedetti or the Flick brothers.1 At the finish of the latest gathering of the chiefs, the board casted a ballot consistently to restrain capital spending in 2001 to â‚ ¬120 million. Individuals from the Senior-Management Committee Seven ranking directors of Euroland Foods would set up the capital financial plan. For thought, each task must be supported by one of the administrators present. Typically the choice procedure incorporated a time of conversation followed by a decision on two to four elective capital financial plans. The different officials were notable to one another: Wilhelmina Verdin (Belgian), PDG, age 57. Granddaughter of the author and representative on the top managerial staff for the Verdin family’s interests. Worked for the organization her whole profession, with huge involvement with brand the executives. Chosen â€Å"European Marketer of the Year† in 1982 for effectively presenting low-fat yogurt and dessert, the primary significant turn out of this sort of item. Anxious to situate the organization for long haul development however mindful in the wake of ongoing challenges. Trudi Lauf (Swiss), money executive, age 51. Recruited from Nestlã © in 1995 to modernize monetary controls and frameworks. Had been a vocal advocate of decreasing influence on the monetary record. Additionally had voiced the worries and dissatisfactions of investors. Heinz Klink (German), overseeing executive for Distribution, age 49. Administered the transportation, warehousing, and request satisfaction exercises in the organization. Waste, transport costs, stock-outs, and control frameworks were lasting difficulties. Maarten Leyden (Dutch), overseeing executive for Production and Purchasing, age 59. Overseen creation tasks at the company’s 14 plants. Specialist via preparing. Extreme moderator, particularly with associations and providers. An enthusiast about creation cost control. Had voiced questions about the genuineness of creditors’ and investors’ duty to the firm. Marco Ponti (Italian), overseeing chief for Sales, age 45. Supervised the

Nature V/S Nurture Free Essays

NATURE V/S NURTURE greetings, women and respectable men. My name is and I am remaining here before all of you to present to you my suppositions about the point â€Å"Nature v/s Nurture†. Thinking about it, the first inquiry that strikes a chord is what precisely is nature and sustain? My dear audience members, nature and sustain are a helpful jingle of words, for it isolates under two particular heads the incalculable components of which character is created. We will compose a custom paper test on Nature V/S Nurture or on the other hand any comparative theme just for you Request Now Nature is all that a man carries with himself into the world; support is each impact that influences him after his introduction to the world. The utilization of the terms â€Å"nature† and â€Å"nurture† is an advantageous catchphrase for the jobs of heredity and condition in human turn of events. A few researchers feel that individuals carry on as they do as per hereditary inclinations or even â€Å"animal senses. † This is known as the â€Å"nature† hypothesis of human conduct. Different researchers accept that individuals think and carry on in specific manners since they are educated to do as such. This is known as the â€Å"nurture† hypothesis of human conduct. The nature versus support banter is probably the most established issue in brain science. It fixates on the overall commitments of hereditary legacy and ecological variables to human turn of events. The discussion is in reality about how far are human practices, thoughts, and sentiments, INNATE and how far would they say they are totally LEARNED? It concerns the overall significance of an individual’s inborn characteristics (â€Å"nature,† I. e. nativism, or innatism) versus individual encounters (â€Å"nurture,† I. e. observation or behaviorism) in deciding or causing singular contrasts in physical and conduct attributes. For instance, Is it just fortuitous event that Bobby Bonds and his child Barry both made baseball history with their elite player force and speed? Or then again that Francis Ford Coppola and girl Sofia rose to acclaim as grant winning movie chiefs? Or then again you got your green eyes from your mom, and your spots from your dad. However, where did you get your rush looking for character and ability for singing? Did you take in these from your folks or was it foreordained by your qualities? While it’s clear that physical qualities are innate, the hereditary waters get more dinky with regards to a ndividual’s conduct, knowledge, and character. To completely comprehend it we have to talk about each part independently. The nature contention expresses that everything an individual will at any point become, their physical appearance, character and so on , is as of now chose since their formative data is in their qualities. Qualities are enacted at fitting occasions during im provement and are the reason for protein creation. Proteins incorporate a wide scope of atoms, for example, hormones and chemicals that demonstration in the body as flagging and auxiliary particles to coordinate turn of events. Researchers have referred to for quite a long time that attributes, for example, eye shading and hair shading are dictated by explicit qualities encoded in every human cell. The Nature Theory makes things a stride further to state that increasingly dynamic qualities, for example, knowledge, character, hostility, and sexual direction are additionally encoded in an individual’s DNA. A genuine case of this is indistinguishable twins. In the event that hereditary qualities didn’t have an impact, at that point intimate twins, raised under similar conditions, would be indistinguishable, paying little heed to contrasts in their qualities. In any case, while examines show they accomplish more intently take after one another than do non-twin siblings and sisters, they likewise show these equivalent striking likenesses when raised separated †as in comparable investigations finished with indistinguishable twins. The sustain contention, then again, contends that albeit acquired qualities make up the individual, they don't confine the potential an individual can accomplish if the correct condition is given. While not limiting that hereditary inclinations may exist, supporters of the sustain hypothesis accept they at last don’t matter †that our social perspectives begin just from the natural variables of our childhood. Studies on baby and kid disposition have uncovered the most pivotal proof for sustain speculations. * American analyst John Watson, most popular for his disputable trials with a youthful vagrant named Albert, exhibited that the obtaining of a fear could be clarified by traditional molding. A solid advocate of ecological learning, he stated: Give me twelve sound newborn children, very much shaped, and my own predefined world to bring them up in and I’ll assurance to take any one aimlessly and train him to turn out to be any kind of master I may select†¦ egardless of his gifts, affinities, inclinations, capacities, occupations and race of his predecessors. * Harvard analyst B. F. Skinner’s early investigations delivered pigeons that could move, do figure eights, and play tennis. Today known as the dad of conduct science, he in the end proceeded to demonstrate that human conduct could be adapted similarly as creatures. * An examination in New Scientist proposes that c omical inclination is a scholarly attribute, impacted by family and social condition, and not hereditarily decided. On the off chance that condition didn’t have an impact in deciding an individual’s characteristics and practices, at that point indistinguishable twins should, hypothetically, be actually the equivalent in all regards, regardless of whether raised separated. In any case, various examinations show that they are rarely precisely indistinguishable, despite the fact that they are amazingly comparable in many regards. Taking the above in considerastion, we can even discover a few cases where both nature and sustain impact the individual’s qualities. For instance, indistinguishable twins raised separated are less comparative than indistinguishable twins raised together. Another model is found by the specialists at the University of Southern California. They found that with regards to taking that first smoke, ladies are almost certain than men to be influenced by ecological factors, for example, peer pressure. Hereditary variables, in any case, assume a bigger job in affecting men to begin smoking. Likewise, Mayo Clinic scientists found that natural components, for example, introduction to pesticides and modern synthetic substances, assume a more noteworthy job in men creating Parkinson’s ailment, while hereditary variables influence Parkinson’s weakness in ladies. Furthermore, despite the fact that researchers are discovering qualities connected to liquor abuse, they aren’t precluding natural elements. Since despite the fact that it is presently broadly acknowledged that hereditary variety inclines to liquor and medication reliance, however it’s likewise exceptionally evident that without ecological factorsâ€including access to liquor and drugsâ€addictions don’t happen. Turns out qualities have what are called epigenetic markers. Acting like a volume handle for qualities, these labels modify the power of quality articulation. Indistinguishable twins are brought into the world with the equivalent epigenome. In any case, after some time, ecological factors, for example, compound introduction, diet and other way of life contrasts can adjust these markers. That’s why indistinguishable twins may turn out to be less similar as they get more seasoned. In one twin, an epigenetic marker could enact the quality articulation for schizophrenia or malignant growth, yet not in the other twin. This disclosure has added another layer of intricacy to the nature-versus-support matter: For example, finding that indistinguishable twins don’t both presentation a turmoil, for example, compulsion, doesn’t imply that enslavement isn't hereditary. Anyway, was the manner in which we act engrained in us before we were conceived? Or on the other hand has it created after some time because of our encounters? Specialists on all sides of the nature versus support banter concur that the connection between a quality and a conduct isn't equivalent to circumstances and logical results. While a quality may improve the probability that you’ll carry on with a certain goal in mind, it doesn't cause individuals to get things done. Which implies that we despite everything get the chance to pick who we’ll be the point at which we grow up. As Jawaharlal Nehru appropriately stated: â€Å"Life resembles a round of cards. The hand that is given you speaks to determinism; the manner in which you play it is free will†. Kranzler likewise stated: â€Å"Genetic inclination isn't destiny,† So, the issue stays uncertain still as well as confirmations and tests show that the impact of both nature and support play huge parts in our self-improvement or its hindrance. Be that as it may, the inquiry currently comes about the conveyance of affecting attributes between them. At last, it is presumably deceptive to state that X% of conduct attribute is because of qualities and (100-X)% is because of sustain/condition in light of the fact that there are no obvious limits between them. The key is to comprehend the communications between the two. This distinction is maybe featured in the statement credited to therapist Donald Hebb who is said to have once responded to a journalist’s question of â€Å"which, nature or support, contributes more to character? † by asking accordingly, â€Å"Which contributes more to the zone of a square shape, its length or its width? â€Å" Instructions to refer to Nature V/S Nurture, Papers

Project Proposal & Outline Essay Example | Topics and Well Written Essays - 500 words

Undertaking Proposal and Outline - Essay Example ny others to perform inquire about on different subjects, speaking with others about assignments, taking part in instructive conversations by means of web based life bunches just as speaking with their coaches through a similar internet based life channels. There is anyway discussions encompassing the web based life use as referenced to the internet based life clients. The negatives incorporate the absence of protection which prompts introduction of individual data to programmers. Digital tormenting is another negative results and particularly to the underage youngsters who additionally have web based life accounts. Christofides, E, Muise, A. and Desmarais, S. (2012, January). Unsafe Disclosures on Facebook: The Effect of Having a Bad Experience on Online Behavior. Diary of Adolescent Research, 27(6): 714-731. Recovered from: http://eric.ed.gov/?id=EJ983641 Debatin, B., Lovejoy, J., Horn, A. and Hughes, B. (2009, October). Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences. Diary of Computer- Mediated Communication, 15(1): 83-108. Recovered from: http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01494.x/full Miah, M., Omar, A. what's more, Allison-Golding, M. (2013, June). Impacts of Social Networking on Adolescent Education. Data Systems Education Journal, 11(3): 90-100. Recovered from: http://isedj.org/2013-11/N3/ISEDJv11n3p90.pdf Ozmen, B. and Atici, B. (2014).The Effects of Social Networking Sites in Distance Learning on Learners’ Academic Achievements. European Journal of Open, Distance and E- Learning, 17(2); 60-74. Recovered from: http://www.eurodl.org/materials/contrib/2014/Ozmen_Atici.pdf Tham, J. and Ahmed, N. (2011). The utilization and ramifications of long range interpersonal communication Sites: A survey of understudies. Diary of Interpersonal, Intercultural and Mass Communication, 2(1), 1-11. Recovered from:

5 Tips for Your Law School Personal Statement

Writing a law school personal statement can be daunting task. Below are five tips to help you craft a unique and eye-catching personal statement. Focus less on what you write and more on how you write about it. Don’t feel that your essay needs to be about a particular kind of experience. There’s no one thing admissions officers are looking for. Instead, write about something that will capture your personality and show off your unique qualities. It’s always best to write about something that you feel passionate about than it is to cram personal data onto a page simply because you think someone might find that information important. Remember that it’s okay not to be perfect. Law schools aren’t looking for â€Å"perfect† people. They want real people who have learned from their experiences and thought carefully about who they are and what they want. Writing about overcoming an obstacle can be a powerful narrative. Be yourself. Your essay should give the admissions officers an idea of what you will be like in the classroom as well as what kind of lawyer you might be. They are looking for people who are likable as well as interesting. Law is essentially a people profession, after all. Show, don’t tell. This is a mantra you’ve heard, but it’s true. Are you analytical? Good with people? Give an example or share a detail that shows you illustrating those traits. Don’t just state â€Å"I have strong leadership skills† but instead give concrete examples that show you leading members of your team through a project. Just start writing and leave time to revise. Are you having trouble getting started? Set a timer for fifteen minutes and just write. If you get stuck on a word, write X. Write gibberish. A polished law school personal statement doesn’t fall from the sky; it comes from spending time writing and rewriting. Admissions readers are looking for thoughtful, persuasive, and interesting essays that highlight your uniqueness. Yes, they want good grades and test scores, but they also want real people with real stories and experiences to share. Do you need help telling your unique story? Our admissions advisors can help you create the personal statement that will get you noticed – and ultimately, accepted – by the law school adcom. Learn more about how we can help by checking out our Law School Admissions Consulting and Editing Services. hbspt.cta.load(58291, '85d14327-0339-4ce7-a386-0936e1913d14'); Jessica Pishko graduated with a J.D. from Harvard Law School and received an M.F.A. from Columbia University. She spent two years guiding students through the medical school application process at Columbia’s Postbac Program and is a former Accepted admissions consultant. Want an admissions expert help you get accepted? Click here to get in touch! Related Resources: Law School Application †¢Ã‚  The Law School Admissions Guide: 8 Tips for Success †¢ 4 Must-Haves in Your Law School Application, a short video †¢Ã‚  How I Wrote a Personal Statement That Got Me into Harvard Law School

Islamic Modernism A Multiple Modernities Perspective

Islamic Modernism in the West: A Multiple Modernities Perspective Introduction and background Modernization theory has been one of the master theoretical narratives to understand the major institutional and cultural transformation from traditional societies to modern ones. It is developed by the founders of sociology and has dominated the prevalent understanding and explanations of many social differentiation processes including differentiation, rationalization, individualization, urbanization, and secularization for a long time. Hence, sociologists believed that the consequences of modernization were unavoidable and common destinations for modern or all modernizing societies. Sociologist also expected western modernity will be a single†¦show more content†¦There are many modernities, not only one single patter of modernization. These developments forced sociologists for a paradigm shift in the dominant one-side understanding of western modernity. In this context, Islam and the discourse of western Muslim intellectuals have gradually gained visibility through the continuing migration and the growth of new generations in the western societies. Western Islam also has emerged in the hearth of modernity; yet did not follow the same patters of classical modernization trends. However, it could not escape the hegemonic influence of modernity. As a result, American (western) Islam is emerging not only as a response to the challenges (premises) of modernity but also through a ‘transformative dialectical engagement’ with the ethos of modernity, which gradually pave the path towards the rise of Islamic modernism in the west. Hence, the multiple modernities thesis serves as a more adequate theoretical approach than the prevailing modernization or secularization perspective to understand the continued importance of Islam in the western context. The Emergence of Islamic Modernism Being and living in

Personality Assessment Instrument Critique Essay - 848 Words

Personality Assessment Instrument Critique Dekitia Yolonda Ruth PSY/525 January 21, 2010 Miranda Jennings Personality Assessment Instrument Critique An individual’s personality is measured with a personality assessment instrument that encompasses theories and technique. Traditionally psychoanalytical theories provided an outline for accepting behavior that was abnormal and perceptions that prophesized the outcome for prospect behavior. Since projecting personality trait occurs, career counselors, and organizations utilize personality assessment instruments for screening potential employees for qualification. Additionally, personality assessment instruments are used in detecting personality disorders and abnormal behaviors. This†¦show more content†¦Latest dispute concerning the competence of the Rorschach with specific concerns as an assessment instrument and the sufficiency of its data has at spells slanted and distorted vital practical matters intrinsic in the learning of diverse cultures (Flanagan, 2006). Cultural procedures persist to be a central and incompetently surveyed variable in the Rorschach examinati on; an essential embryonic area of analysis is the Rorschachs scientific usefulness as a cross-cultural assessment instrument (Allen amp; Dana, 2004). Consideration of issues that are cultural expands and enhances the clinical utility of the Rorschach deliberation suggesting barely explored research schemes that may be a contribution to its purpose. The Rorschach inkblot test is debated by numerous of disbelievers describing it as a pseudoscience. Conclusions reached by as results of some studies have test administers liking the Rorschach inkblot test to cold reading (Wood, 2008). Rorschach test critics suggested questions about the removal of unbiased meaning from answers to inkblots; the impartiality of psychologists governing the test; inter-rater reliability; verifiable and common validity of the test; pathology scales bias in relation to the grander amount of response; the restricted amount of psychological situations which it precisely diagnoses; the lack ofShow MoreRelatedPersonality Assessment Instrument or Inventory Critique1950 Words   |  8 PagesRunning head: Personality Assessment Instrument or Inventory Critique Personality Assessment Instrument or Inventory Critique University of phoenix PSYCH 525 Personality Assessment Instrument or Inventory Critique Myers-Briggs Indicator Type has developed to offer a part in Jung form of personality theory type; which has considered coherence in Indian life. Myers-Briggs’ most widely used and accepted developed tool works together in personal characteristicsRead MoreTest Critique : Eating Disorder Inventory1353 Words   |  6 Pages Test Critique: Eating Disorder Inventory Angelic Mayers Stephen F. Austin State University â€Æ' Test Critique: Eating Disorder Inventory The Eating Disorder Inventory was developed in 1983 by David M. Garner, Marion P. Olmstead, and Janet Polivy but was officially published in 1984. The original Eating Disorder Inventory assessment was created for the sole purpose of evaluating the â€Å"psychological and behavioral traits common in anorexia nervosa and bulimia† (Garner, Olmstead, PolivyRead MorePotential Leadership Abilities Of Organizational Members1210 Words   |  5 Pageswhat she suggests is not the most popular or well-liked decision, but ultimately, all are usually satisfied with the outcomes. This trait also allows her the ability to be very direct in problem solving. She provides straightforward directives, critiques, or praise for those who work directly for her. When being direct, people have less of an opportunity to misinterpret what is being conveyed. In the long run, fewer problems are likely to arise. Being self-confident plays a big role in this approachRead MoreCultural Intelligen ce1554 Words   |  7 Pagesarticle Ward and his colleagues argued that CQ offered a theoretical encroachment in the study of transition of cross culture and adaptation and a range of applications are lent and including assignments related to overseas and training. These critiques have the suggestion not only on the CQ scores validity but also for the evaluation of the CQ research contribution to the investigation of cross cultural adaptation and transition (Goleman, 1995). And it’s revealed that relationship between theRead MoreEvaluation of Myers-Briggs1910 Words   |  8 PagesRunning head: TEST REVIEW AND CRITIQUE The Myers-Briggs Type Indicator (MBTI) Abstract The Myers-Briggs Type Indicator (MBTI) is used extensively by educators, counselors, and other professionals. Based on Jungs theory of psychological types, the psychodynamic model of the MBTI is useful for self-understanding and life-long development. MBTI type descriptions characterize 16 types at their best; provide positive, self-affirming goals; and note blind spots and problems to avoid. The MBTI problem-solvingRead MoreMonotheistic religions, especially Judaism, Christianity, and Islam promote the belief in One God;1600 Words   |  7 Pages(vice versa) is something that is still discussed today. In this paper I will explore the tension between reason (and social sciences) and tradional texts (scripture) in light of the test case on same-gender sex relationships. I will then offer my critique of the article Monotheistic Ethics. The three monotheistic religions of the West have a history of using reason to expand their moral positions on a variety of social issues (warm slavery, economics etc.). For sacred texts, Judaism, ChristianityRead MoreUnit8Assignment Essay2399 Words   |  10 Pagesï » ¿ Unit 8 Assignment Ruth Name Kaplan University Testing, Measurement, and Assessment PS505-01 Professor Name October 13, 2013 Abstract In this paper, the historical facts are given, as described by both of the authors Meyer and Kurtz. To illustrate, the results are revealed, as the search for a better distinction of the historical use, and descriptive terminology of the words, objective and projective begins to take form. First, the journey begins with the two authors, Meyer and Kurtz,Read MoreKohlberg s Theory Of Moral Development1450 Words   |  6 Pagesis 1- Social Contract: behavior driven by balance of social order and individual rights, 2-universal ethics: behavior driven by internal moral principles ( www.mentalhelp.net ).† â€Å" Carol Gilligan s criticism of Kohlberg s theory was not only a critique of the absence of a gender- related focus but also of the scientific approach and methods. The cognitive view of moral development denotes that the logic of a person s reason influences moral behavior in accordance with his or her judgment. A moreRead MoreCompare and Contrast1582 Words   |  7 Pagesfor this week is to compare and contrast the results from three self administered tests we took in class. The tests I will compare and contrast are the 16 Personality Factors (16PF), the Myers Briggs Type Indicator (MBTI), and the Taylor-Johnson Temperament Analysis (T-JTA). The 16PF is a comprehensive measure of normal-range personality that is used to gather an in-depth, integrated picture of the whole person. It was introduced over 40 years ago and has widely been used for a variety of applicationsRead MoreMyers Briggs Type Indicator Assessment1933 Words   |  8 PagesThis paper is a critique of the Myers-Briggs Type Indicator (MBTI) assessment. The paper starts of giving general information about the theory, such as the author, publisher, and a brief description of the history of the assessment. Secondly the paper describes the test and its content, structure, purpose, administration, and scoring. Technical evaluation is the third section of the paper that discusses research done on the MBTI throughout the years. The technical evaluation section will talk about

Applied Marketing Research Educational App

Question: Discuss about theApplied Marketing Research for Educational App. Answer: Introduction The present study is a reflection about the marketing research task and personal experience as a member of a marketing research team. This analysis highlights key challenges faced by me in the team activity. Critical analysis is done based on two challenges faced by the team. The effectiveness of the educational app has been scrutinised in the previous research report. The reflection is based on the insight of the researcher about the research report. Educational app is progressively used among the students and universities (Ritchie et al., 2013). Along with this, maintaining a website is a key challenge during present decades. Among the several challenges, four challenges are mentioned. Two serious challenges are discussed in this study. Reflective Analysis While doing the marketing research on the educational app, which are effective for the JCUS students, the research tem faced some challenges. Challenges Description Problem of team co-ordination Different team member was assigned with different tasks. Problem of coordination was created due to physical distances among the team members. Some of the team members were not well prepared for the presentation Difficulties was created at the time of presentation of the project Pressure of multiple submission related to other assignment at the same date Preparation of all the submission with equal quality was not possible Time constraint Several research area was untouched due to time constraint Critical Analysis of Two Identified Problems Among the four problems, intensive problems faced by our team were under prepared team members. Some of the team members had less interest for betterment of the project. One of the reasons was lack of sufficient knowledge about marketing and education app. In the view of Anderson (2012), a project will be successful if a cohesive team executes it, where every team member actively participates in each activity. The project team leader divided the tasks within team members. The team member was responsible to assign tasks according to the skills. However, instead of dividing the tasks according to the skill and knowledge, tasks were assigned randomly. Hence, this phenomenon has reduced the fruitfulness of the project outcome (Taylor, Bogdan DeVault, 2015). Moreover, there was lack of coordination among the team member. The team member failed to guide all the members in necessity. One of the team members was given the task of primary survey. That member has lack of effective communication skills. The data collection team had to prepare themselves. The questionnaire was not pre prepared. Therefore, interview to the JCUS students were not successful at the first round. The team conducted the second time interview with some preparation. Data collection is an important part of the marketing research (Kotler et al., 2015). Market survey tells the researcher about the consumer choice and needs (McDonald, 2016). In order to assess the use and utility of the education among to the students, feedback is required (Hirsh-Pasek et al., 2015). One of the reasons for the limitations of our marketing research is lack of proper preparation for the survey. The project presentation to the lecturer was delayed therefore. The second problem was lack of adequate time to prepare the project. The marketing research activity requires an extensive investigation about market trend. Due to lack of time, we had to complete the tasks within very short time. Hence, the team faced the problem of resource allocation. The team failed to conduct research on a large number of students. The team conducted the survey on 75 JCUS students. This sample size is too short against large number of sample size. As stated by Terpstra, Foley Sarathy (2012), the reliability of the project increases and the sample error is reduced with the increase in sample size. Furthermore, as the project has been completed within a very short span of time, quality of the project was compromised. We felt time constraint, as there was pressure from preparation of other subjects. Therefore, this project was not given sufficient time for preparing report. The problem of lack of coordination among the team member aggravated the problem of tie con straint. Personal Experience It has been a learning experience for me to be part of the project. This project has helped to acquire knowledge about different steps of a research process. Teamwork is another experience, which will help in career building. In order to carry out the market research on effectiveness of educational app, there was lots of opportunity to learn about this app. As a team member, I faced problem regarding coordinating with other team members. The most fruitful experience was to know how a good team works and how collaborative works can make up the weakness of a team member (Brinkmann, 2014). Problem has been faced when other subjects had to prepare along with this project paper. It has been a good opportunity to interview JCUS students. Time management has been learnt during this project. Each of the tasks has stipulated deadline. Technical problem has been faced at the time of data compilation. It has been realised at the time of research work that secondary research could make the research robust and the analysis strong (Bastian Harkness, 2015). However, due to time constraint, the study has been limited to the qualitative analysis. While carrying out the research, there were different views among the team member about the research techniques and results. However, the team leader has managed the conflicts and suggested to follow the guideline. It has been a learning from the research that how to manage time. First criterion before conducting a research is to know the purpose of the research (Rideout, 2014). Data collection is good experience in the fieldwork. If any member of the team can choose career of marketing executive or market manager, this experience will the member to succeed in life. It has been realised that in order to overcome the challenges faced earlier an extensive planning is required. Every team member needs to understand the duty and responsibility clearly. Furthermore, it has been learnt that market research is effective before lunching a new product into the market. Educational app is helpful to the students as well as the teachers. It improves the learning process and communication in the classroom. Conclusion The essay has discussed about the problems faced by a marketing research team. The main discussion highlighted four problems that were faced the team members. This essay analysed personal experience from the problem. The main two problems were under prepared team member for the project presentation and time constraint. This study has explained how those problems were solved and learning from this research process. References Anderson, E. (2012). Organizing the marketing function.Review of Marketing 1981, 134. Bastian, H. Harkness, L., (2015). When Peer Tutors Write about Writing: Literacy Narratives and Self Reflection.Young Scholars in Writing,1, pp.101-124.[retrieved from https://arc.lib.montana.edu/ojs/index.php/Young-Scholars-In-Writing/article/viewFile/79/41] Brinkmann, S. (2014).Interview(pp. 1008-1010). Springer New York. Hirsh-Pasek, K., Zosh, J. M., Golinkoff, R. M., Gray, J. H., Robb, M. B., Kaufman, J. (2015). Putting education in educational apps lessons from the science of learning.Psychological Science in the Public Interest,16(1), 3-34.[retrieved from https://s3.amazonaws.com/academia.edu.documents/45663673/Putting_Education_in_Educational_Apps_Le20160516-853-4i62fa.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEAExpires=1475173456Signature=ZLbg2OkUHMzZWwUTWUxvq%2BN1cPw%3Dresponse-content-disposition=inline%3B%20filename%3DPutting_education_in_educational_apps_le.pdf] Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. McDONALD, M. A. L. C. O. L. M. (2016). 5 Strategic marketing planning.The marketing book, 86. Rideout, V. (2014). Learning at home: Families' educational media use in America.Joan Ganz Cooney Center.[retrieved from https://files.eric.ed.gov/fulltext/ED555586.pdf] Ritchie, J., Lewis, J., Nicholls, C. M., Ormston, R. (Eds.). (2013).Qualitative research practice: A guide for social science students and researchers. Sage. Taylor, S. J., Bogdan, R., DeVault, M. (2015).Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press.